Herb Real

Experienced Marketing Professional

408.607.5286 | herb.real@gmail.com

About me:

Goal Oriented, results driven, creative, and a multi-tasker. As a marketing professional with 3 + years (b2b and b2c) both in SaaS and Medical Device experience, I have worn many hats and I have been exposed to many facets of Marketing. From Marketing Automation, Digital Marketing, Demand Generation, Graphic Design, Content Creation, Marketing Strategies, Email Marketing and so much more. All of the marketing campaigns I have done are also measured, tracked, and analyzed to be fine tuned in order to get the maximum end result. 

Currently, I am a freelance photographer where I shoot corporate and consumer type shoots and running my own business. 

At this time, I'm looking for opportunities where I can grow in marketing roles and to own projects from inception to execution while maximizing the end ROI. Always happy to chat for marketing opportunities in the Bay Area.


- One stop shop: successful on marketing programs – from inception to completion. Good demand generation strategy and user acquisition from online ads, social, and offline marketing (print).

- Marketo power user – crafted a fully integrated email nurturing program from creating lead generation pages, defining forms and lead scoring, and creating trigger emails to nurture leads based upon the campaigns

- Email Software power user – Marketo, ExactTarget, Mailchimp, and Responsys

- Generated $50K sales from lead nurturing (email marketing) and Paid social advertising (Facebook and Instagram)

- Social Media follower growth – 16k on all channels 

- Fans and follower engagement – developed relevant content and creative posts

- Created low cost per lead through social media – from Social Media Ads and engagement

- Managed and Attended successful PR events and investor events: Product exposure at the Grammy’s and Successful exposure on a privately held investor event.

- Conduit social media service – responds to customer requests or inquires

- Receiving prestigious awards – company was recognized by popular media such as Popular Science, the verge etc. 

Marketing programs

- Successfully architected a full Marketo demand generation and lead nurturing program from creating landing pages and creating email nurturing campaigns 

- Designed lead nurturing campaigns in Marketo (campaign variant) and created email campaigns for different type of segments. Scheduled email triggers after a lead requests for information

-  Scheduled email triggers for further educational resources and engagement

- CRM Integration– Marketo + Salesforce

- Pulling data, custom leads, generating custom sales reports on Salesforce  

- Email Marketing - Marketo, Exact Target, Mailchimp


- Planned over 100 events, from evaluation and qualification process, through day-of event coordination, and post-event follow-up, including attendee evaluations. 

- Increased company’s event calendar to over 30 events per year and implemented event calendar to manage events

- Coordinated event logistics using an integrated marketing system including budget, registration, event strategy, scheduling, internal attendees

- Coordinated internal monthly webinar series, including researching topics, guest speakers, and dry-runs of webinars

- Track ROI for each event, speaking opportunity, award, and webinars using Salesforce.com 

- Managed company website’s events page

Content Creation

- Created industry relevant content – original posts

- Content Strategy - influencer posts, product highlight posts

- Managed and created calendars for new and re-purposed posts

- Press releases – push to appropriate channels

- Lead nurturing – creating emails and optimizing content 

- Scheduling – scheduling content through calendars

Project Management

- Managed Marketing campaigns: Email Marketing, social media, lead generation, and paid search

- Created ad hoc social media reporting to Chief Business Officer, VP of Digital, Brand and Advertising, Marketing Manager and other stakeholders

- Analyzed key performing indicators and present weekly to make calculated decisions through data.

- Analyzed key performing indicators and present weekly to make calculated decisions through data.

- Extracted data from CRM (salesforce) and analyze segements and make recommendations from data trends.

- Monitored all social channels for customer engagement and customer inquiries

Marketing Coordinator/Graphic Design work

- Created and maintained: Product sheets, solution briefs, white papers via adobe Indesign, dreamweaver, photoshop and other software (MS word)

- Landing Pages: from inception to execution, wire framing, content layout, visual layout, lead scoring on forms and more.

- Photography and Filmography: Art directed for webinars, product shoots, and more.

- Market research: identify competitor opportunities and skim competitors for various comparison points. From price, offerings, and all the way down to to value add.  

- Awards – developed, gathered, and won awards from multiple entries such as Popular Science, Comm Arts, IDSA etc.

- Offline marketing – managed print ads and measured performance through KPIs. 

- Events – managed events: from initial projects through post attendance

- Website – optimized website for SEO/SEM, periodically changed landing pages dependent on campaign ads.

- Monitor, track and change spend on Google Ads 

- Webinars – from inception to execution. Familiarity with Gotomeeting, webex, skype, etc.

Technical Skills

Additional Skills